The hour-long webinar results in several one-on-one communications with decision makers who have been journeyed down the sales funnel from uninformed leads to educated, highly qualified buyers.

Having created substantial buzz, we advise our client to offer a free webinar on the topic. We create an e-marketing call for registrations, send it to their distribution list, and promote it via social media. [...]

The story garners more than 50 unique opens in the eNewsletter, 12 comments on LinkedIn, 37 clicks on Facebook, and countless views in Transport Topics. For this highly niche B2B client, these engagement metrics far exceed baseline [...]

We include the story in our client's customer e-newsletter, on LinkedIn, in a boosted Facebook post, and submit the article to the leading trucking industry publication, Transport Topics, where it is accepted for publication.

The Northeast is hit with a deep freeze, causing diesel fleets in the region to experience an odd-behaving white grease-like substance suffocating their fuel filters. After intensive analysis, our client diagnoses the issue and develops [...]