The Bioheat® Logos HOW WE TACKLED THE BRIEF GIVEN TO US Brief Clean Fuels Alliance America asked us to help expand the Bioheat® brand with a suite of logos that would serve to distinguish different blend levels. While all bio-blends (B2-B99) can utilize the [...]

Keep A Wake MAKING TECHNICAL SPEAK SING Brief When our client asked us to review their new website, we found that it was full of great information, but could use a better balance of marketing content. Given the technical nature of their work, we [...]

A Cleaner, Better Site FOR A CLEANER, BETTER FUEL Brief Clean Fuels Alliance America needed a tool to keep consumers informed about several topics related to Bioheat® fuel and the future of residential heating in general. While there was already an existing Bioheat® website, [...]

Off-Track Thinking HOW WE TACKLED THE BRIEF GIVEN TO US Brief Basin Transload provides terminalling and transloading services out of two rail stops in Beulah and Colombia, North Dakota. For more than a decade, they had built their business on relationships and referrals, staying [...]

Tank Goodness (for photoshop) Brief One of our heating fuel clients wanted a bill stuffer designed to inform its customers of a new product they're using to protect their outdoor storage tanks from the cold, which can cause Bioheat® fuel to gel up and stop [...]

XBX AN EYE ON THE HORIZON Live Site Brief When Clean Fuel Alliance America's Supply Chain Outreach group began planning a series of regional seminars for buyers, sellers, and consumers of diesel fuel and heating oil (biodiesel is a blend stock of both), [...]

DRAWING INSPIRATION FROM AUDIENCE THE WAY ADVERTISING SHOULD BE Brief To bolster our client's efforts to expand its marketshare as an additive supplier in northern New England, we came up with a new kind of "native advertising" that would resonate with audiences who take [...]

Better For Your House. And Your Home. A NEW DAY FOR HORAN OIL Brief Horan Oil approached us with several concerns about their (now previous) website - most of them having to do with the fact that it was simply outdated. We offered [...]

White Grease GREASING THE FUNNEL Project Summary When our client developed a breakthrough solution for a regional fuel quality problem that left many fleet operators scratching their heads, we implemented a strategic content marketing strategy that combined social, traditional, and new media to generate [...]