DRAWING INSPIRATION FROM AUDIENCE
THE WAY ADVERTISING SHOULD BE
Brief
To bolster our client’s efforts to expand its marketshare as an additive supplier in northern New England, we came up with a new kind of “native advertising” that would resonate with audiences who take great pride in where they’re from, and who like to keep things local.
Deliverables
Drawing inspiration from iconic landmarks such as Mt. Washington, Mt. Katahdin, and Portland Head Light in Maine, we developed a campaign that captured the natural beauty and rugged landscape of northern New England, while also evoking the benefits of our client’s product suite.
Results
Our ads were strategically placed in several state and regional trade association publications to ensure increased brand exposure, complement their presence at industry events, and contribute to their continued growth in the northern New England market.
