Project Description

A Cleaner, Better Site

FOR A CLEANER, BETTER FUEL

Brief

The National Biodiesel Board needed a tool to keep consumers informed about several topics related to Bioheat fuel and the future of residential heating in general. While there was already an existing Bioheat website, it was rather one dimensional in its messaging and utilized a clumsy WordPress theme that wasn’t responsive on mobile devices. In short, the brand needed a refresh and the website needed an overhaul. We delivered both.

Deliverables

  • Website Design

  • Brand Development

  • Graphic Design

  • Copywriting

  • Print + Digital Advertising

  • Press Release + Media Outreach

  • Web Hosting, Security, and Ongoing Maintenance

BeforeAfter
Live Site

Results

The revamped Bioheat website boldly positions Bioheat Fuel as the centerpiece of the heating oil industry’s transition to renewable liquid heating fuels. The site aims to inform the public of state and federal legislation aimed at phasing out oilheat through electrification and carbon taxation, and makes the case for Bioheat Fuel as a safer, cleaner, more affordable residential heat source. The website maps the industry’s road to B50 Bioheat Fuel by 2030 while also dispelling misinformation related to the operability and performance of biodiesel blends in today’s heating equipment.

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