Project Description

Tank Goodness

(for photoshop)

Brief

One of our heating oil clients wanted a bill stuffer designed to inform its customers of a new product they’re using to protect their outdoor storage tanks from the cold, which can cause heating oil to gel up and stop flowing. We used a stock image of a fiberglass tank in a summer scene, and with a few Photoshop tricks, swapped in a steel tank (fiberglass tanks aren’t used much in these parts), and turned summer to winter everywhere but for a halo of warmth around the product – also photoshopped in.

Deliverables

  • Creative Direction

  • Graphic Design

  • Copywriting

BeforeAfter

Results

We conceptualized and delivered three design options on time and on budget. After final proofing, we printed 1,000 two-sided, full-color bill stuffers to cover our client for the 2018-19 season.

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