Brief

One of our heating fuel clients wanted a bill stuffer designed to inform its customers of a new product they’re using to protect their outdoor storage tanks from the cold, which can cause Bioheat® fuel to gel up and stop flowing. We used a stock image of a fiberglass tank in a summer scene, and with a few Photoshop tricks, swapped in a steel tank (fiberglass tanks aren’t used much in these parts), and turned summer to winter everywhere but for a halo of warmth around the product – also photoshopped in.