Brief

When Clean Fuel Alliance America’s Supply Chain Outreach group began planning a series of regional seminars for buyers, sellers, and consumers of diesel fuel and heating oil (biodiesel is a blend stock of both), they approached us to design a simple invitation that could be distributed as needed through various e-marketing channels. But as plans began taking shape in five cities across the country, it quickly became clear that the series would need a full branding and marketing strategy, as well as a website and online registration component, in order to maximize its likelihood for success. So with the blessing of our client, we turned a fledgling seminar series into a still-growing brand.